Marketing Insights: #2

Simple Presentation Tips: Tip #1 – A successful presentation engages the audience emotionally as well as rationally

src: The Perfect Pitch found here on Amazon


Moving an audience emotionally means invoking an emotion described on Robert Plutchik’s emotions wheel.Plutchik theorized there are eight basic emotions that spawn into other amalgamations of emotions based on level of strength being felt. Making your audience invest emotionally also allows them to invest in the subject matter.


Moving an audience rationally is fairly straight forward. Does your topic resonate and connect with the audience? Are the points kept simple to understand… Do they make sense? And finally, are you telling the audience something new, something they’ve never heard before and need to hear, and hear only from you.


Move your audience emotionally and rationally with all of your presentations and find success.


What are our Marketing Insights?

They are usually only a single sentence or phrase (a tidbit) that are meant to inspire.