2016 Top Global Brands according to Interbrand

Not much has changed at the top… every year Interbrand uses a custom algorithm to calculate brand value and here are the top 5 global brands:

  1. Apple
  2. Google
  3. Coca-Cola
  4. Microsoft
  5. Toyota

More can be found in Interbrand’s interactive page (which includes their change in value over last year).


Interbrand also tracks the growth in brand value…


Here are the top 5 brands in terms of their rate of growth in value:

  1. Facebook
  2. Amazon
  3. Lego
  4. Nissan
  5. Adobe

View the entire list and more reports on the Interbrand website.


What does this list mean to you?