2016 Top Global Brands according to Interbrand
Not much has changed at the top… every year Interbrand uses a custom algorithm to calculate brand value and here are the top 5 global brands:
More can be found in Interbrand’s interactive page (which includes their change in value over last year).
Interbrand also tracks the growth in brand value…
Here are the top 5 brands in terms of their rate of growth in value:
What does this list mean to you?