Author: The Bruce

How to create a (Digital) Marketing Strategy in 6 Steps [w/ Infographic]. The Bruce Show: Episode 6

How to create a (Digital) Marketing Strategy in 6 Steps [w/ Infographic]. The Bruce Show: Episode 6

Posted by | Oct 19, 2017 | , |

THE SIX STEPS IN CREATING A DIGITAL MARKETING STRATEGY How to craft a digital marketing strategy in six easy to follow steps. This is part of a larger youtube video series, Episode 6 of my show, you can watch the Youtube video here (if you prefer over reading this article):     The level of this guide is definitely more in the intermediate-to-advanced range. However, anyone can really dive in and get after it if they simply follow the steps (however creating a storyline, ideas, themes, comms, messaging, etc. will be difficult).   You’ve watched my last few videos...

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How to create a business plan (the easy way). The Bruce Show: Episode 5

How to create a business plan (the easy way). The Bruce Show: Episode 5

Posted by | Jan 24, 2017 | , , |

Welcome to The Bruce Show… we discuss everything business, marketing, and advertising. Today we tackle the easy way to create a business plan including a business plan template   Last time we talked about the 5 steps to starting your own business. Step 3 includes answering a bunch of questions to define your business.  Take a moment to watch the episode if you haven’t yet.   We’re taking that 3rd step and going over all the questions a in a bit more detail. We want to help construct a great business plan. I’ve created a custom business plan template...

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How to Start your own Business in 5 Steps [w/ infographic]. The Bruce Show: Episode 4

How to Start your own Business in 5 Steps [w/ infographic]. The Bruce Show: Episode 4

Posted by | Jan 17, 2017 | , , |

Welcome to The Bruce Show… the show where all your marketing, advertising, and business needs have never know joy as much as they do when you watch… this show! Today we’re talking about: 5 Steps to starting your own business: INFOGRAPHIC:   Today is a business based episode and we’re going to talk about how to start your own business… HTSYOB STEP 1: Have an awesome product/service people want! What makes it awesome? First:  Your product/service is awesome because… it fulfills a consumers an unmet need or want. For example, think about Gatorade. According to Wikipedia… which is never...

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The Bruce Show. Episode 2: What is Advertising? What is the SECRET to great Advertising?

The Bruce Show. Episode 2: What is Advertising? What is the SECRET to great Advertising?

Posted by | Jan 16, 2017 | |

Welcome to The Bruce Show… the show where all your marketing, advertising, and business dreams come true. It is advertising Tuesday and on Tuesdays we go over how-to articles, educational pieces, and other random learning to make you a better advertiser in your wonderful life.   Show Transcript:   Here we go: Just like when we talked about what is marketing and where did it come from, Advertising has a similar, impossibly, untraceable background…   In 2009’s Art and Copy…   Advertising is poison gas! Advertising should cheer you up, should choke yah, you should get the chills, and...

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The Bruce Show. Episode 1: What is Marketing? How Marketing differs from Advertising (An Introduction in Marketing)

The Bruce Show. Episode 1: What is Marketing? How Marketing differs from Advertising (An Introduction in Marketing)

Posted by | Jan 7, 2017 | |

What is Marketing? How is Marketing different from Advertising? (An introduction to Marketing)   Some transcript from the show… but really… just watch the video. =D   What is Marketing. How Does marketing differ from advertising? An introduction into marketing.     To really understand something you should know the history behind it However, marketing as we know it today is one of those concepts that is a chicken or the egg paradigm. And thus to understand what marketing is, we’ll turn to Peter F. Drucker. Born in 1909, Drucker’s teaching became the foundation of modern business activities still...

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