Marketing: The difference between Strategy vs. Tactics vs. Tactical Planning
Marketing: The difference between Strategy vs. Tactics vs. Tactical Planning The Strategy is the “why” and “what.” The tactical plan is the “who” and “when.” The tactics are the “how” and “where.” If you would rather watch the youtube video that describes strategy vs. tactics vs. tactical planning… THE STRATEGY Think of it like this, in a military context. In IRAQ, the strategy might be: We’re going to re-capture Mosul, Iraq back from ISIS rebels to reestablish peace to the region and to the Iraqi people because it’s part of the mission of the United States to follow...
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