Month: October 2017

Marketing: The difference between Strategy vs. Tactics vs. Tactical Planning

Marketing: The difference between Strategy vs. Tactics vs. Tactical Planning The Strategy is the “why” and “what.” The tactical plan is the “who” and “when.” The tactics are the “how” and “where.”   If you would rather watch the youtube video that describes strategy vs. tactics vs. tactical planning… THE STRATEGY Think of it like this, in a military context. In IRAQ, the strategy might be: We’re going to re-capture Mosul, Iraq back from ISIS rebels to reestablish peace to the region and to the Iraqi people because it’s part of the mission of the United States to follow...

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How to create a (Digital) Marketing Strategy in 6 Steps [w/ Infographic]. The Bruce Show: Episode 6

THE SIX STEPS IN CREATING A DIGITAL MARKETING STRATEGY How to craft a digital marketing strategy in six easy to follow steps. This is part of a larger youtube video series, Episode 6 of my show, you can watch the Youtube video here (if you prefer over reading this article):     The level of this guide is definitely more in the intermediate-to-advanced range. However, anyone can really dive in and get after it if they simply follow the steps (however creating a storyline, ideas, themes, comms, messaging, etc. will be difficult).   You’ve watched my last few videos...

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