Month: October 2015

How to be creative – a lesson in creativity by John Cleese

It’s not a new message; it’s actually a seemingly aged message. It was new to me, and it’s brilliant.   First, who is John Cleese? John Cleese has played all kinds of roles, but he initially “made it” in the Monty Python and the Holy Grail. More recently you would have seen his likeness in Harry Potter and the Chamber of Secrets as Nearly Headless Nick.   As a writer, he wrote everything from Monty Python skits to the story for the animated feature The Croods. The guy is British gold, and he just so happens to have the...

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Marketing Insights: #1

Insight #1 – The Consumer Involve the consumer both in developing the communication and developing the message. src: Truth, Lies & Advertising by Jon Steel.   Developing the communication involves learning all there is to know about your target consumer. Pepsi learned in the late 90’s and early 00’s that their target was a more youthful one and began adjusting communications around the voice of a new generation. Involving consumers in the message creation also ensures that you’re on point in reaching your target… and getting influence on your messaging has never been easier in the always on, social media...

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The beautiful consequences of Amazon’s Echo.

It’s all about the medium.   Michael Porter (Porter’s five forces) describes – in his write-up on “How Smart, Connected Products Are Transforming Competition” – the 3 major revolutions of information technology: First came the “…automated individual activities in the value chain, from order processing and bill paying to computer-aided design and manufacturing resource planning.” Around the 1960s and 70s Next, in the 1990’s came the internet, creating unparalleled information flow and infinite pathways of communication? The third… Enter the Internet of Things (What is the Internet of Things), aka the concept in which devices are always on, and...

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